Assistant Camp Director

Position Description and Application Process

Appel Farm Arts & Music Campus, the arts education leader in South Jersey, is in search of an Assistant Camp Director for Appel Farm Arts Camp.

Igniting creativity, kindness, and confidence! Since 1960, Appel Farm Arts Camp has been a haven for creative kids, with programs in music, theatre, dance, visual arts, photography, video, creative writing and more! Appel Farm does camp differently, with a mature staff and 3:1 camper to counselor ratio ensuring each child’s physical and emotional safety. A focus on transformative arts and learning, camper choice, and personal attention helps children develop their unique strengths and skills. Appel Farm’s diverse community empowers children to become their best selves, teaching empathy and kindness. A balance of arts classes, free time, trips, campfires, and performances has all the fun of a traditional summer camp for creative kids. More information can be found at

Reports to:

  • Public Outreach Director, Programs & Creativity Director


  • Year Round, Full-Time, 40+ hour work week; living on-site required for the camp season, which lasts approximately 9 weeks.
  • Salary is negotiable based on candidate’s experience and qualifications. Appel Farm offers a full health care and vacation benefits package.

Key Responsibilities:

The Assistant Camp Director has a year-round focus on camper retention and recruitment with ultimate responsibility to design, implement, execute, and continually evaluate a plan to increase camper enrollment.

  • Retain campers
    • Communicate effectively with camp leads to enroll new campers through routine phone calls, emails, camp tours, home visits, and more.
    • Analyze re-enrollment trends at Appel Farm and among our summer enrichment peers, and work with the Camp Team to make strategic changes to increase retention rate.
  • Generate camp leads
    • Develop and nurture lead generation partnerships in 8 target areas with schools, arts organizations, youth organizations, blogs, etc…
  • Convert camp leads
    • Communicate effectively with camp leads to enroll new campers through routine phone calls, emails, camp tours, home visits, and more.
    • Analyze enrollment trends at Appel Farm and among our summer enrichment peers, and make strategic changes to generate better quality leads and increase conversion rate.
  • Manage social media campaigns and day-to-day activities.
    • Develop relevant content topics to reach target customers.
    • Create, curate, and manage all published content (images, video, written and audio/podcast).
    • Post paid and unpaid content to Facebook, Instagram, Google, YouTube, Twitter, and more.
  • Assist the Camp Team in the design, execution, and evaluation of camp programs to ensure that the needs and interests of the camp’s target populations are being met and ensure their delivery in a safe and quality manner.
    • Remain current with information on the developmental needs of youth.
    • Annually seek and analyze input and evaluations from campers, families, and staff.’
  • Assist the Camp Team in staffing the camp.
    • Recruit, interview, hire, train, supervise, and evaluate seasonal staff.

Qualification and Requirements:

  • Bachelor’s degree in sales/business, education, the arts, camping/recreation, or a related field
  • Three years of experience in the field of sales, marketing, program administration
  • Experience in overnight camping either as a camper, counselor or administrator
  • Understanding of emotionally intelligent leadership, collaborative problem solving, and restorative practice approaches to youth development.
  • Belief in the Guiding Principles and Mission of Appel Farm Arts & Music Campus
  • Aligned values with the values of Appel Farm including that all children have innate talent
  • Experience and appreciation in one or more fields of the fine and performing arts, preferred.
  • Experience creating content and managing social media campaigns, preferred.
  • Skills in Adobe Suite design software, database software, and Microsoft Office suite preferred.

Additional Responsibilities:

  • Based on areas of expertise, the Assistant Camp Director may manage merchandise, travel and transportation, the Health Center, food service, special events, and more.
  • The Assistant Camp Director will support the Public Outreach Team with outreach, marketing, and development for all of Appel Farm Arts & Music Campus’ programs on our campus at Appel Farm, in the schools, and in the community with a focus on Mother Daughter Art Retreat, Crafty Campout, and Family Arts Camp.

How to Apply:

  • Interested candidates should e-mail a letter of interest and resume to Jennie Quinn, Public Outreach Director at Candidates will be reviewed on a rolling basis, with interviews starting mid-March for an anticipated start day of April 1, 2020, and no later than June 1, 2020.
Call Now